Following our recent article about the rise of food traders catering for weddings across the UK, we undertook a bit of research as well as interviewing our Feast and Quench traders to gather some of their feedback on this market.
One of our key pizza traders explained that in the last three years weddings had grown significantly as a proportion of their overall business. In fact, weddings accounted for around 60% of their bookings in 2019. So, why has interest in using food trucks grown and what are they typically serving up? We put forward a few questions:
What do you typically focus on at wedding events?
We mainly focus on evening food, our pizza buffet service works great for guest numbers up to 250 with a single oven.
In your view, how is wedding catering changing?
There is so much amazing innovation in the industry, it’s great to watch. On the formal side, you are seeing some amazing high-end offerings enter the events space. My assumption isthat high-end chefs are seizing the opportunity to get a better work/life balance
and whilst the events industry can be manic at times, it allows a bit more freedom
than the confines of running a restaurant.
We are also seeing a lot of couples move away from the formality of a sit-down meal and traditional wedding venues.
There seems to have been a boom in the wedding venue space over recent years, everything from converted barns, farmyards, old breweries to just open fields where guests have a completely blank canvas.
Why do you think food trucks are working well at wedding events?
We have catered an increasing amount of festival style weddings over recent years, couples basically hire a field and bring in all the infrastructure themselves. This style of weddings lend themselves nicely to street-food offerings, as often there are no on-site kitchen facilities. Street-food fits with the chilled-out vibe and rather than having a formal sit-down meal – couples are choosing to have a number of street food vans on site offering smaller portions so guests can just graze as and when they like during the day.
There are so many amazing looking street-food truck conversions now that you can easily find something unique to fit in with the theme of your wedding.
Have you worked at weddings with other food truck owners?
Yep, for the more informal type weddings there are usually multiple food trucks. It often works out better value than having just one main caterer providing everything.
What were the other food trucks serving alongside you?
We have served pizzas alongside lots of different cuisines ranging from BBQ and burgers, to amazing pie and mash, Greek food, fish and chips, Asian cuisine and awesome desserts such as homemade crumble, ice cream, brownies, churros, crepes and more!
How would you describe the style of wedding service you offer?
We usually suggest serving buffet style for evening food. We work with our clients to create a bespoke menu of up to four pizza varieties, these are then cooked fresh all evening and served on our oak pizza boards allowing guests to come and grab a slice as and when they wish.
We think a buffet style works much better than serving whole pizzas at weddings, with this style, guests can graze throughout the evening and have the option of trying our different pizza flavours. Guests often grab a slice, head back for a boogie and then pop back a few times during the evening.
For wedding breakfast catering, we only offer this service for smaller functions of up to about 60 guests. The challenge with freshly prepared wood fired pizza is that it’s tricky to cook and serve a lot of pizza in one go. Each of our ovens cook about 70 Pizzas per hour, so it’s just not possible to serve fresh pizza to 100’s of wedding guests all at once.